V. Statement Of The Bench Mark And Marketing Goal - 847 Words

V. Statement of the Bench Mark and Marketing Goal The Alumni Relations department is reaching out to alumni, however the interesting data about the events they host tend to have a surprising ethnicity turnout. After some analysis the Alumni department host events that draw the attention of certain alumni. However, events hosted seem to attract the Caucasian demographic which account for 70%, the least at each event. In terms of benchmarking, the Alumni Relations department refers to the term called affinity groups. These are groups of people that have the same interest. However, while analyzing the African American demographic the events hosted by the Alumni Relations department seem to have low turnout for the African American crowd. Though the graduation rate for the African American demographic is approximately 60%, the turn out for events that the Black Alumni Chapter host are fairly decent, however events are not consistent for them. Reason being is the Black Alumni Chapter tends to host national historical African American events like Martin Luther King brunch, and anything African American related. If the Alumni Relations department is able to attract 65% of the African American demographic to more non historical events. This will create more attendance for general events hosted by them, but also help the awareness of the Black Alumni Chapter as well. VI. Your solution to achieve goal in V In order for the Alumni Relations department to reach the 65% goal forShow MoreRelatedPenshoppe Marketing Plan5907 Words   |  24 Pagesperformance of the company in 2011 seemed lower a bit than the performance in 2010 approximately twenty-three percent. 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